Sun Life Financial Arts+Culture Pass

This initiative enhances cultural vibrancy in Calgary by enabling underrepresented audiences to participate in artistic and cultural events. The Sun Life Financial Arts + Culture Pass is so much more than free tickets—it sparks imagination and opens up access to a new world of experiences for individuals and families.


In 2015, Sun Life Financial increased their multi-year commitment, enabling upgraded infrastructure to streamline the program and moving the ticket distribution to an electronic platform. The new system and rebranded program was launched on August 2, 2016.


Great cities provide opportunities for everyone, including those who cannot afford them. That’s why the Calgary Public Library, Sun Life Financial and a growing list of arts and culture organizations are opening their doors for low-income Calgarians to access art, culture, theatre and performance. Together we are helping to make our city great.

"Dance is a huge part of life enjoyment – it makes me stronger! Thank you so much for this opportunity to see the ballet. An unfortunate life event has put me in the position of being unable to provide myself with many things….just when you need them most! I’m so grateful for this opportunity. Words cannot explain how much this means to me."

"My family recently used our pass to go to the Aerospace museum. My children ran around 'flying' with arms outstretched as wings. There was a helicopter being tested outside, much to the thrill of my children. Thank you for this wonderful opportunity!"

"These evenings at the Epcor Centre are heaven. A few hours away from care and responsibility, transported by great music and great artists. Being in a beautiful environment and being able to dress up and remember the times when we did this all the time. Again, many thanks for this fabulous program which is truly enriching my life."

Program Impact


event tickets donated


event experiences


local arts and culture partners


value of in-kind donations

Community Partners

Founding Partners
  • Sun Life Financial
  • Calgary Foundation
  • City of Calgary Recreation Department
  • Arts Commons
  • Kids Up Front Calgary
  • GlobalFest
Program Partners
  • Aero Space Museum of Calgary
  • Alberta Theatre Projects
  • Calgary Bach Society
  • Calgary Civic Symphony
  • Calgary Drop-In & Rehab Centre
  • Calgary International Children’s Festival
  • Calgary International Film Festival
  • Calgary Multicultural Choir
  • Calgary Opera
  • Calgary Philharmonic Orchestra
  • Calgary Renaissance Singers & Players
  • Calgary United Scottish Games
  • Calgary Wind Symphony
  • d.TALKS
  • Downstage Performance Society
  • Early Music Voices
  • Fort Calgary
  • Front Row Centre Players
  • Glenbow Museum
  • Global Fest
  • Honens Festival
  • Instrumental Society of Calgary
  • Kensington Sinfonia
  • Kids Up Front
  • Lands End
  • Luminous Voices
  • Lunch Box Theatre
  • Mount Royal Kantorei
  • New Works Calgary
  • One Yellow Rabbit
  • Rosebud Theatre
  • Royal Canadian College of Organists
  • Spiritus Chamber Choir
  • Story Book Theatre
  • Theatre Calgary
  • Theatre Junction
  • University of Calgary
  • Vertigo Theatre
  • Vocal Latitudes
  • Youth Singers of Calgary
Supporting Partners
  • Calgary 2012
  • Calgary Arts Development
More Success Stories