This initiative enhances cultural vibrancy in Calgary by enabling underrepresented audiences to participate in artistic and cultural events. The Sun Life Financial Arts + Culture Pass is so much more than free tickets—it sparks imagination and opens up access to a new world of experiences for individuals and families.
In 2015, Sun Life Financial increased their multi-year commitment, enabling upgraded infrastructure to streamline the program and moving the ticket distribution to an electronic platform. The new system and rebranded program was launched on August 2, 2016.
Great cities provide opportunities for everyone, including those who cannot afford them. That’s why the Calgary Public Library, Sun Life Financial and a growing list of arts and culture organizations are opening their doors for low-income Calgarians to access art, culture, theatre and performance. Together we are helping to make our city great.